Track Record of Business Achievement

The Managing Director of 2020 Foresight is Keith Bushnell

Keith Bushnell is an innovative, results driven and customer-focused commercial executive with expertise in finance, operations and marketing, with international experience and a track-record of leadership ability. He has expertise in the healthcare and pharmaceutical industries, but his experience extends beyond that into a diverse range of sectors.

Keith Bushnell

Key strengths include:

  • Developing business strategy, analysis and planning
  • The vision to effect business change
  • Setting and meeting tough business goals
  • Negotiating and persuading
  • Leading change programmes/projects
  • Tough minded, determined and resilient
  • Development of high-potential individuals

Career Summary

2008 - Present
2020 Foresight Ltd: Managing Director

Consulting/facilitation in business and marketing strategy, operational 'grip'/execution, coaching for business results.

2005-2008
Nestor Healthcare Group: Managing Director, Primecare

Sales £60M, expenditure £53M, 1200 staff.

2003-2005
Mercuri Urval

Executive recruitment and strategy consulting.

2001-2003
Synigence plc: Chief Executive Officer

AIM listed healthcare content and technology company

1997-2001
Innovex/Quintiles: Executive Vice President, eCommercialisation (2000-2001)

Global focus on developing eBusiness products, North Carolina
Managing Director, Innovex UK (1998-2000)
Sales £115M, expenditure £100M, 2400 staff
UK Business Development Director (1997-1998)

1996-1997
2020 Foresight Ltd: Managing Director
of own consulting company

1994-1996
Roche UK (Roche acquired Syntex in 1994): Pharma Rx Business Director

Head of UK Sales and Marketing, sales £80M, expenditure £25M, 160 staff

1989-1994
Syntex UK: Sales & Marketing Director UK/Export (1993-1994)

Sales £35M, expenditure £8M, 100 staff.
Financial Director & Company Secretary (1989-1993)
Price & product negotiations, reducing operating costs, 35 staff including IT and Admin.

1989
Cope Allman International: Divisional Controller, Cosmetics

1981-1989
Syntext Corporation: International Controller, Animal Health Division

Manager, Financial Analysis and Planning for US subsidiary California,
Sales $500M
Manager, Corporate Audit Services, California
UK Financial Accounting Manager
Internal Auditor

1979-1989
Kaleidoscope: Inventory Accountant (1979-1980)
Warriner & Mason: Internal Auditor (1978-1979)
National Audit Office: Auditor (1973-1978)

Major Business Achievements 1989-2008

2005-2008: Grew Primecare Primary Care profit contribution from £1M to £7.5M (2004-2007) through quality and productivity improvements and strong operational 'grip' + introduced Academy talent management programme.

2002-2003: Raised £6 million in tough market; Acquired HMG Worldwide; Reduced combined cost base by £5M (60%); Developed new consumer products for UK and US markets

1997-2001: Developed eDetailing and eMarket Research products within budget (costs and timelines) despite WebMD relationship breakdown. Grew Innovex UK business from £76 - £115M (market share 48% to 70%), through acquisition, dual branding strategy and targeting competitors' key customers.

1994-1996: Integrated Roche/Syntex commercial operations following takeover, delivered sales/profit targets throughout integration. Reduced Roche/Syntex combined cost base by £5M (20%). Grew UK sales by 11% versus 8% market growth in 1995.

1993-1994: Grew UK Syntex sales by 10% in first year (best since 1984). Grew export sales by 50% and profits by 100% within two years. Introduced 'one team exceeding customer expectations' programme. Negotiated sale of 'obsolete' product to competitor for $1 million.

1989-1993: Negotiated five price increases worth more that £1 million pa with Department of Health in tough circumstances. Reduced operating costs by more than 10% (c£1M)

Business Qualifications

Fellow of Association of Chartered Certified Accountants (FCCA)
Member of the Institute of Directors


To contact Keith Bushnell, please call 0845 467 6297 or on mobile: 07976 300915; or fill out our Contact Form.

Keith Bushnell is an active member of 4Networking

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